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Brands as games or Games as brands?
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As Chief Creative, Art director, Advertising or Media Strategist or Spindoctor you have to be well informed on the latest trends in marketing and advertising. Digital games are increasingly used as marketing campaigns for brands, political parties, and public bodies. How to adopt Games into the marketing mix? Are games the replacement of TV commercials? Do you only target young people with games?
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Michiel Sala, owner of Little Chicken will inspire everyone with his session on the use of existing brands in a game. His company worked with brands like Shell, BMW, Lays, Volkswagen, Evian, Nuon and many other big brands. Therefore you can expect enlightening examples of opportunities and threats. Game developer Xform made a game for Adidas in a Star Wars universe. The development of this game was even touched upon by Wired magazine. Icing on the cake will be the opening keynote of Prof Torya Iwatani; as creator of Pac-man he knows better than anybody else how a game can become a strong brand that lasts for 30 years already!
   
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This is just a foretaste of all the interesting lectures during the 2-day Conference. Visit the Festival of Games on June 3 & 4 and discover the most important developments and how this can challenge and inspire you. And perhaps even more important: how you can earn money with it.
Conference passes for the Festival of Games are available here: 
Conference program
Conference speakers
Buy tickets now!
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